Powell’s Sweet Shoppe sells both nostalgic and new candies
Looking for a sugar rush? There’s a store in Boulder with over 4,000 different candy products to soothe anyone’s sweet tooth.
Powell’s Sweet Shoppe, located at 12th and Pearl streets, is the quintessential stop to shop for treats. Candy, gelato, gifts, toys and sodas cover almost every inch of the store. It would take hours to taste-test everything.
The original “Willy Wonka And The Chocolate Factory” movie plays in the background, and candy-themed music plays on a loop.
Walking into the store feels like walking into a Willy Wonka wonderland. Powell’s even gave out five golden tickets in their Wonka bars last fall.
Kate Eastman, co-owner with her husband and nicknamed the “Sugar Queen,” said, “The most popularly sold items are the ‘Memory Lane’ products. These are candies that have been around a long time but you probably cannot find at a grocery store.”
Melissa Kenyon, a freshman open-option major said, “I loved Razzles when I was a kid. I remember thinking their slogan, ‘First it’s candy, then it’s gum,’ was so cool.”
Sharley Sawaqdeh, a sophomore pre-journalism major, said, “I remember getting vanilla Cow Tales when I went trick-or-treating; they were so good.”
Everyone remembers their favorite candies from when they were children: licorice ropes, Wonka bars, Valomilk, Flicks, Slo Pokes, Razzles, Zotz, every flavor of Jelly Belly and every color of M&M.
Eastman said, “This store is special because it creates a memory that is no longer there. Grandparents and parents can take their children here. It is a fun place to be.”